Branding & Marketing Special Syllabus by Prof. Willem Smit
About Course
About the Trainer Prof. Willem Smit researches and teaches entrepreneurial and strategic decision making, particularly in the areas of digitalization and internationalization of brands.
He earned his doctorate (Management) from the Erasmus University in Rotterdam, the Netherlands. Prior to joining Fullbright and the YSEALI Academy, he was at IMD in Lausanne Switzerland, SMU and NUS in Singapore, and MIT Sloan’s Asia School of Business in Kuala Lumpur, Malaysia.
Course Content
Module 1 : Marketing Strategy
1. Introduction & Agenda
02:57Quiz 1
2. Answer of the Quiz
02:283. What is Marketing?
12:46Quiz 2
4. Case Study (Aishah & Friends Go Shopping)
01:245.1 Case Study & Breakout
15:155.2 Case Study & Breakout
14:566.1 Tool 1 : Total Addressable market (TAM)
06:55Quiz 3
6.2 Tool 1 : Total Addressable market (TAM)
04:447. Bottom Up Approaches
04:00Quiz 4
8.1 Tool 2 : The Buying Path
14:188.2 Tool 2 : The Buying Path
16:128.3 Tool 2 : The Buying Path
09:089. Key Take Aways
12:38Module 1 (PDF)
Module 1 : Segmentation & Targeting
Module 2 : Branding (Part 1)
Module 2 : Branding (Part 2)
Module 3 : Digital Marketing (Part 1 )
Module 3 : Digital Marketing (Part 2)
Student Ratings & Reviews
clear explanation of branding & marketing
The course is very good most preferable topic on Digital Marketing, but the video itself not continuous make difficult to us to understand the case study and so on. The presentation from the Professor is very clear & understandable. Also have repetition on the video cutting.
good
Excellent course for beginner to get to know marketing as a whole :)
1st time enrolled marketing course online. Lot of input and new knowledge gain from the webinar.
new information for me
GOOD
good
Alhamdulillah, the great module for marketing company...
Prof. Willem Smit teaches that good marketing starts with understanding the customer. A strong brand is not just a product, but how people feel about it. We should focus on what customers do, not just who they are. It’s important to give a great experience and tell a clear, honest story. Marketing should always listen, learn, and improve.
terbaik
Good
New knowledges learned, very impactful towards my career in Aafiyat.
Such a very comprehensive framework on marketing and branding!
Overall, it is nice course, really help to understand marketing better.
However, there are some improvements are needed, especially on the technical part, for example, the repeatation of video, and setting answer for question.
Overall, everything is good.
Thank you.
However, there are some improvements are needed, especially on the technical part, for example, the repeatation of video, and setting answer for question.
Overall, everything is good.
Thank you.
The Best :)
good
It's really help me to understand on the marketing and branding and helps me to explore more in Digital Marketing strategies and tools.
Yes, this course has been very beneficial for me to learn about marketing models and strategies, along with good examples shared by the presenter, which have enhanced my knowledge.
notes : However, the course had quite a lot of sections, which caused some delays and made the waiting time a bit frustrating.
notes : However, the course had quite a lot of sections, which caused some delays and made the waiting time a bit frustrating.
It opens a floodgate to a whole new set of information for myself as someone without basics on the topic of branding & marketing. Highly appreciate the effort for us to broaden the scope of our knowledge further than our designed roles in the ecosystem.